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![]() FidFund Management SA Belvédère 121 P.O. Box 67 CH-1264 St-Cergue Tel. +41 22 360 94 00 Fax +41 22 360 94 60 Representation Offices 3, rue du Général-Dufour CH-1204 Geneva Tel. +41 22 809 97 52 Fax +41 22 809 97 01 Dufourstrasse 179 CH-8008 Zurich Tel. +41 44 385 80 17 Fax +41 44 385 80 19 |
Marc Lüthi
Private Banking ![]() Marc Lüthi is and is not the Swiss stereotype. Generally speaking, a Swiss is seen as someone who makes sure life is safe and secure forever. But, from his own experience in the financial world, Marc knows this is not so. The bottom line is, when dealing with money, securities or commodities, one must never take anything for granted. Markets are always in a state of flux and to know where to invest must depend on factors beyond sheer quantification. It is a bit like the America's Cup: you need to feel which way the wind is blowing, before the others. Needless to say, he is as fascinated by his job as a sailor is by the sea. The winds in the universe of finance are much stronger and more unpredictable than any wind on planet earth. To keep cool in such an environment, it takes more than skills. A dose of philosophical wisdom or Buddhist serenity is required. The rationale must constantly embrace a larger context where irrational elements may erupt at any time. Mark knows that dealing with money provokes both exhilarating and frightening sensations: it can build or destroy, stimulate or stifle, elevate or degrade. Of course, Marc wants to travel the road of building, stimulating and elevating, but he is also very aware of the obstacles to be encountered along this route. |
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